Friday, January 25, 2008

Julia's Musings: Day Two Trend Report

Day two is over and here is the trend report.

The two major trends today are linked, language and culture.

Dianna Ragbeer, Director Public Policy and Communications with The Children's Trust, discussed the efforts in Florida to increase enrollment in SCHIP. Recognizing the cultures that exist in Miami-Dade County, collaborative efforts included working with the Hispanic Chamber of Commerce. All of their media buys and their 211 help line provide information in English, Spanish and Hatian Creole.


Philippe Villers of Families USA and Celinda Lake of Lake Research both highlighted a new take on "universal health care". Not the movement but the message. Here is the new language "guarnateed health care". Guaranteeing health care for all people is really want advocates want. Universal has those not so great connotations (universal = socialized).


So there is your trend report for the day. Tomorrow we will feature two interviews, one with Drew Westen and the other with Ron Pollack.

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