Drew Westen, the author of The Political Brain, spoke out on messaging health care this afternoon. Key to this message-Emotion! Health care in statistics not so emotional. But what if we used some of these quotes to disucss health care needs:
"People who work for a living ought to be able to take their child to the doctor when they are sick".
What would happen if we discussed universal health care this way:
"A family doctor for every family".
How about the economic issues of providing health care. What if we were to say:
"Individuals and small businesses are being strangled by growing health care costs. Business is the economic engine of our nation and it is choking on health care costs."
Cool Quick Quote from Drew Westen:
Regarding strategy and the health care message-
"Don’t play checkers if the other side is playing chess!"
Read more about Drew's book:
http://www.amazon.com/exec/obidos/tg/detail/-/1586484257/ref=pd_sl_aw_jset-1_low-book_40785116_1
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